Learn About Us, Our Mission & Meet the Team
OUR MISSION
Make sustainability accessible
We break down complex sustainability data into actionable insights so that finding clothes with an extra-small carbon footprint becomes as simple as finding an XS-sized shirt.
Shift from fast to slow fashion
We believe in quality over quantity and timeless designs over short-lived trends. By embracing slow fashion, you can reduce the cost-per-wear of your wardrobe and leave fast fashion behind for good.
Unify a scattered market
Sustainable boutiques are small by design, forcing shoppers to jump between stores to build a complete wardrobe. We bring hundreds of trusted and verified retailers under one roof, removing the friction from ethical fashion discovery.
Shop according to your values
Sustainability has many dimensions. Whether you value lowering greenhouse gases, enhancing recyclability, protecting biodiversity, supporting animal welfare, or securing fair wages for workers, we tailor discovery to what matters most to you.
MEET
THE TEAM
Sander Tamm
Sander is a seasoned sustainability ambassador with an educational background in medical diagnostics. He has built multiple web projects, and his work has drawn millions of yearly readers in the United States and elsewhere.
Nino (Nina) Gabrielashvili
Nina leads brand partnerships and impact reporting at Ecolife. She has a diverse background in compliance, public policy, and startups. As the youngest legal team leader at Georgia’s Ministry of Education, she contributed to key public sector reforms. She later helped scale Veriff into a unicorn.