Impact Report

How Sustainable Is Aday?

Founded in 2015 in California, United States by Meg He and Nina Faulhaber, Aday is a fashion brand known for its technical fabrics.

Aday's sustainability efforts include replacing virgin synthetic fibers, which is notable for a technical clothing brand. Its supply chain is transparent, and it ensures a living wage, but it lacks emissions data and targets.

1. Environmental
Sustainability

Aday minimizes its environmental impact by opting for recycled or biodegradable alternatives to virgin synthetics, promoting seasonless collections to reduce waste, and partnering with mills that use renewable energy. However, it does not disclose emissions data and has yet to set near-term or net-zero targets.
IMPACT AREA 01

Materials
& Sourcing

  1. Aday uses a significant share of preferred materials in its products, with various recycled and organic fibers forming the majority. The brand is also increasingly using biodegradable synthetics such as biodegradable elastane and polyamide. 
  2. The raw material composition in all Aday products is fully transparent and available online.
  3. The brand states that it started using biodegradable product packaging in 2019.
  4. Aday is committed to using 85% sustainable materials by 2024. These materials are not clearly defined. As of the beginning of 2025, progress toward this target remains unclear.
IMPACT AREA 02

Climate
& Emissions

  1. Aday’s annual emissions data is not publicly available.
  2. It does not have a net-zero emissions by 2050 target or any near-term emissions reduction target. However, it plans to implement a third-party Life Cycle Assessment (LCA) in 2024, likely including emissions.
  3. Aday reports that 46% of its mills and 40% of its factories use at least 30% renewable energy.
  4. Aday offers carbon offsetting to its customers during checkout through a partnership with the company Cool Effect. 
IMPACT AREA 03

Water
& Chemicals

  1. All of its items are certified by at least one third-party safe chemistry standard, with 100% certified by the OEKO-TEX Standard 100 and a minority by Bluesign.
  2. 77% of its mills purify and recycle water on-site, while the remaining mills recycle water externally. Some of its mills, such as in Como, Italy, have biological purification systems to reuse water in production.
  3. Does not have a publicly available list of restricted substances.
  4. No other quantifiable water and chemical reduction metrics, usage data, or specific supplier-level water conservation initiatives could be identified.
IMPACT AREA 04

Circularity
& Waste

  1. Aday’s collections are seasonless, and the brand regularly runs “outfit repeating” campaigns to encourage repeated product wear instead of overconsumption.
  2. Provides product care information to help extend the lifespan of its products.
  3. No clothing take-back, repair, or resale programs are implemented. However, the brand offers customers a $15 tailoring credit if they find an Aday product not a good fit.
  4. Microplastic particles are a risk due to the brand's reliance on synthetic materials. It aims to minimize this by prioritizing continuous filament yarns, applying low-friction finishes like BioFleece to limit fiber breakage, and promoting cold-washing practices.
  5. Claims that all of its suppliers utilize waste recycling.

2. Social
Sustainability

Aday is a social responsible brand, ensuring living wages in its supply chain, publicly disclosing extensive information about supplier facilities. With a women-led team, the brand offers benefits above legal minimums, including flexible work and unlimited PTO.
IMPACT AREA 05

Animal
Welfare

  1. Aday is not a fully vegan brand and uses animal-based materials in its products.
  2. Wool is Aday’s only animal-based material, used in 6 products. The brand uses RWS-certified virgin wool and GRS-certified recycled wool, which are the most rigorous third-party sustainability standards available for virgin and recycled wool, respectively.
  3. It has a policy against using any materials that require the suffering or killing of animals.
  4. Requires supply chain facilities to follow good animal husbandry practices. However, further details about how this is ensured are unclear.
IMPACT AREA 06

Workplace
Practices

  1. Aday is a women-led organization, with 90% female employees and a 100% female board. It emphasizes diversity in its workforce and reports that 5% of employees are LGBTQ+ and 35% of the team is BIPOC.
  2. Provides its employees with unlimited paid time off (PTO), a 401K match, medical and life insurance, equity compensation, a work-from-home stipend, and a flexible work structure with schedule autonomy and remote work opportunities.
  3. Aday scored an exceptional 30.6 out of 40 in the "Workers" category of its 2022 B Corp Impact Assessment, which evaluates its support for employees’ financial security, career development, workplace conditions, and culture.
IMPACT AREA 07

Supply Chain
Workers’ Rights

  1. Aday's supplier code of conduct is publicly available and aligned with ILO Conventions. It covers child and forced labor, wages, discrimination, working time, occupational health and safety, and collective bargaining, among other clauses.
  2. Ensures workers in its supply chain are paid a living wage, not just the minimum wage.
  3. The brand publicly discloses information about facilities in its supply chain, including the full name, address and country, connected sites, facility type (mill or manufacturer), relevant certifications, and the number of years working with Aday.
  4. Plans to make fair labor certification, with SEDEX and SA 8000 given as examples, a requirement for all suppliers by an undisclosed time.
•••

Sources

  1. Aday – Impact Report
  2. Aday – Fabrics
  3. Aday – Sustainability
  4. Aday – B Corp
  5. Aday – Commitments
  6. Aday – Outfit Repeater Campaign
  7. Aday – Frequently Asked Questions
  8. Trinet Hire – A Day Jobs
  9. B Corporation – A Day
  10. Aday Supplier List - Google Sheets
  11. Aday Commitment to People - Google Docs

  12. Aday Commitment to our Planet - Google Docs