Impact Report

How Sustainable Is ASKET?

Founded in 2015 in Sweden by August Bard Bringéus and Jakob Dworsky, ASKET is a fashion brand celebrated for its transparency.

Asket centers sustainability in its operations through responsible material sourcing, full product traceability, and circular design, while upholding strong labor rights and publishing extensive supplier disclosures across its supply chain.

1. Environmental
Sustainability

Asket minimizes its environmental footprint through responsible material sourcing, waste reduction strategies, and emission-cutting initiatives. The brand emphasizes transparency and traceability, providing detailed information about its supply chain and production processes.
IMPACT AREA 01

Materials
& Sourcing

  1. Asket uses a significant (>90%) share of sustainability-preferred materials in its collections. It publishes a detailed breakdown of its fiber use, and its criteria for labeling materials as "Preferred" are among the strictest in the industry, classifying only recycled fibers, organic hemp, and organic linen as "preferred."
  2. Fully transparent product information is provided for each item in Asket’s collection, covering not only the manufacturing stage but also the raw materials and initial processing stages. This makes Asket an exceptionally transparent brand, even among sustainability-focused brands.
  3. Packaging for Asket's items is plastic-free and uses recycled, FSC-certified cardboard and paper materials. Although paper production is energy-intensive, this helps reduce microplastic pollution and the need for non-renewable resources.
IMPACT AREA 02

Climate
& Emissions

  1. Asket's annual emissions totaled 1,716 tCO2e in 2023.
  2. Asket publishes product-level impact receipts for water, energy, and emissions to support more informed, lower-impact consumer choices. 
  3. Asket utilizes renewable energy sources in its offices and warehouses and has implemented energy-efficient practices across its operations to reduce environmental impact.
  4. Asket estimates its products' environmental footprint through lifecycle assessments, including emissions from production and shipping.
IMPACT AREA 03

Water
& Chemicals

  1. Asket partners with suppliers that follow recognized third-party chemical safety standards such as ZDHC and OEKO-TEX. While several of its key suppliers demonstrate compliance with these standards, it's unclear whether full supply chain-wide adherence has been confirmed.
  2. Asket’s production partners manage chemical use and wastewater treatment in accordance with ZDHC (Zero Discharge of Hazardous Chemicals) guidelines, and use low-impact dyeing methods to reduce environmental harm. 
  3. Asket publishes estimated water usage per garment through lifecycle assessments to help quantify environmental impact, though reduction targets are not publicly disclosed.
IMPACT AREA 04

Circularity
& Waste

  1. Asket operates a take-back program called The Revival Program, allowing customers to return worn items so they can be revived through resale, remanufacture, or recycling, helping extend the life of each garment.
  2. Asket designs its garments for longevity and disassembly, using mono-material fabrics and avoiding blends to simplify recycling processes, enabling fiber-to-fiber recycling at the end of a garment’s life. 
  3. Asket has significantly reduced packaging-related emissions and waste through a full packaging overhaul. The majority of packaging is now FSC-certified and recyclable, though the brand continues to seek alternatives for components like box stickers and hangtags.

2. Social
Sustainability

Asket focuses on maintaining fair and ethical labor practices within its operations and throughout its supply chain. The company ensures that workers involved in the production process are paid fairly, work in safe conditions, and have access to benefits.
IMPACT AREA 05

Animal
Welfare

  1. Asket is not a vegan brand and uses animal-based materials in its products, including wool. It sources its wool exclusively from recycled sources or farms certified under the Responsible Wool Standard (RWS), which prohibits mulesing and ensures humane treatment of sheep. 
  2. Asket does not appear to use any down or silk in its products.
  3. Asket does not have a publicly available Animal Welfare Policy, but its strict wool sourcing policy still ensures alignment with The Five Freedoms of Animal Welfare.
IMPACT AREA 06

Workplace
Practices

  1. Asket’s headquarters are located in Stockholm, where they employ a small workforce of around 30 employees.

  2. No information is available regarding third-party certifications or external audits of its internal workplace practices. 

IMPACT AREA 07

Supply Chain
Workers’ Rights

  1. Asket publishes an extensive public list of factories it works with, including facilities providing it with raw materials, together with its mills, trimmers, and manufacturers.
  2. Asket publishes the number of employees in each facility, the items the facility produces, and any on-site visits conducted by the brand. In some cases, it also publishes the average salaries and working hours of the facility.
  3. All of Asket's manufacturing facilities are located in the European Union, mostly in Portugal and Italy.
•••

Sources

  1. ASKET Product Carbon LCIA metodology, 2023
  2. The Progress Report, 2023
  3. Asket Minimizing the Impact of Ecommerce Packaging
  4. Sweden - Ethical EU-made clothes finding a home around the world
  5. Asket Materials

  6. Asket Environmental Impact Transparency

  7. Asket Supply Chain Transparency

  8. Asket Zero Compromise Garments

  9. Asket Lifecycle Responsibility

  10. Asket Revival Program

  11. Asket Partner Factories

  12. Asket Repair Guides

  13. The New Office Campaign by Asket