KENT’s sustainability strategy uses exclusively GOTS-certified organic cotton and the brand promotes compostability in its collections. It discloses verified emissions data and is fully vegan, though supply chain transparency remains limited.
1. Environmental
Sustainability
KENT’s notable environmental efforts include its strict use of GOTS-certified organic cotton, certification by The Climate Label (formerly Climate Neutral) in 2023, multiple near-term environmental goals, and clothing take-back programs. However, progress towards its earlier goals, such as climate-positivity and 100% supply chain traceability by 2025, remains unclear.
IMPACT AREA 01
Materials
& Sourcing
- Raw material composition in all of KENT’s products is fully transparent and available online.
- It uses only preferred and renewable materials in its collections, including organic cotton as its primary material and bio-based elastics for its waistbands.
- It does not use any conventional synthetic fibers, with an explicit ban on elastane (spandex), polyester, nylon, acrylic, and acetate.
IMPACT AREA 02
Climate
& Emissions
- KENT is certified by The Climate Label (formerly Climate Neutral), giving the brand climate accountability and ensuring it measures and publicizes its emissions, implements reduction plans, and invests in verified climate projects.
- Information about its annual emissions is publicly available, covering Scopes 1, 2, and 3. Its emissions totaled 9 tCO2e in 2023, with 100% classified as Scope 3 from its supply chain.
- It only uses low climate impact materials compared to conventional production methods.
- It has set 4 near-term emissions reduction targets focused on raw materials usage, vehicle fleet upgrades, upstream shipping, and packaging (Track progress at Change Climate).
- It offsets its emissions by investing in climate projects that capture or remove emissions.
IMPACT AREA 03
Water
& Chemicals
- KENT only uses materials that reduce water resource depletion and eutrophication (excessive nutrient buildup) compared to conventional production methods.
- It only uses materials that reduce chemical exposure to workers, consumers, and the environment compared to conventional production methods.
- Does not have a publicly available list of restricted substances.
IMPACT AREA 04
Circularity
& Waste
- KENT’s products and packaging are inherently low waste, being fully biodegradable and compostable.
- Microplastic release during washing is not a concern, as it avoids synthetic materials entirely.
- It has set a near-term waste reduction target to eliminate 100% of operational waste from offcuts (Track progress at Change Climate).
- Runs a "Compost Club" take-back program, accepting mailed-in KENT-brand briefs for composting or photo submissions of home composting. Participants receive a $10 store credit, minus $5 for the “Compost Club Shipping Label.” Available to United States residents only.
- Runs a "Recycle Reboot" take-back program, accepting mailed-in underwear from any brand for recycling. Participants receive a $10 store credit, minus $5 for the “Recycle Club Shipping Label.” Available to United States residents only.