Sustainability is central to WE-AR4's operations and the brand relies on a slow fashion model with very limited production and a sourcing strategy focused on leftover fabrics from overproduction. However, its transparency regarding item-level raw materials and certifications could be improved.
1. Environmental
Sustainability
WE-AR4 follows a slow fashion model with very limited production and a high share of preferred materials in its collections. The brand remains committed to continuous environmental improvements through multiple targets, yet progress toward these goals remains unclear, limiting accountability.
IMPACT AREA 01
Materials
& Sourcing
- WE-AR4 uses a significant share of preferred materials in its products, with various deadstock fabrics being its most-used fabrics.
- WE-AR4 is committed to using only sustainable materials by 2025. These are defined as excess pre-consumer materials and organic, recycled, or renewable fibers, with exceptions for trims and linings. Progress toward this target remains unclear.
- WE-AR4 focuses exclusively on deadstock fabrics and currently, there is a lack of certification standards for deadstock sourcing, unlike alternative materials like organic or recycled materials. This makes it difficult to verify its deadstock claims.
- Product packaging is made from FSC-certified paper or with at least 50% recycled content. Hangtags are made from 100% recycled paper and printed with soy ink while the labels are made from 100% recycled polyester.
- Raw material composition in WE-AR4's products is not fully transparent and accurate fiber percentages in blended fabrics are unavailable online.
IMPACT AREA 02
Climate
& Emissions
- Committed to becoming a net-zero emitter by 2025, though it is unclear whether progress toward this target is on track or if the commitment includes supply chain emissions (Scope 3) in addition to internal emissions (Scope 1 and 2).
- Reduces transportation emissions by manufacturing close to materials or its New York distribution center.
- Offers free carbon-neutral shipping worldwide.
IMPACT AREA 03
Water
& Chemicals
- Uses a very small share of plastic-based materials that release microplastics into the environment through washing.
- Claims that its suppliers comply with chemical safety laws, including the EU’s REACH and California’s Prop 65.
IMPACT AREA 04
Circularity
& Waste
- Uses a significant share of deadstock materials in its collections, contributing to circularity.
- No extended producer responsibility programs, such as clothing take-back, repair, or resale, are implemented, though plans exist for a resale program called “RE-AR4.”
- With its upcycling-focused sourcing strategy, WE-AR4 limits new land use by repurposing existing materials, thus reducing pressure on ecosystems.